Fiesta Magic in Every Pour —Mr. Sancho Pancho™ by Genuine Gold Distilled and bottled by Autentica Tequilera, S.A. de C.V., Jalisco, Mexico. (NOM 1502).
Fiesta Magic in Every Pour —Mr. Sancho Pancho™ by Genuine Gold
Distilled and bottled by Autentica Tequilera, S.A. de C.V., Jalisco, Mexico. (NOM 1502).
And, as well as Tequila Artesanal de Los Altos de Jalisco, S.A. de C.V., Jalisco, México. (NOM 1436).
The U.S. tequila market, valued at $15 billion in 2024, has a new name at the top of the luxury segment: Mr. Sancho Pancho Tequila (MSP Tequila).
Handcrafted in Jalisco, Mexico, under the expertise of a dedicated Tequila Maestra, MSP Tequila blends heritage, craftsmanship, and modern sophistication to deliver a one-of-a-kind ultra-premium experience. Founded by Genuine Gold LLC, the brand is backed by partners Boris Vaynshteyn, Michael Vaynshteyn, Karen Avanesov, Ramon Perez Navarro, David Locket “Supe,” and Antonio de Jesús Contreras de la Torre.
STRATEGIC PARTNERSHIP WITH LIONS GROUP
MSP Tequila has entered a high-impact partnership with Lions Group, led by Mr. Miller, to drive exclusive activations, premium venue placements, and new account acquisitions nationwide.
“This partnership is about elevating a premium tequila brand into a household luxury name,” said Miller, CEO of Lions Group. “We’re committed to building awareness through high-profile events, key retail partnerships, and experiential activations that match MSP Tequila’s vision.”
“With Lions Group on board, MSP Tequila will be in the right places, at the right time, with the right audience,” added Michael A. Vaynshteyn, Founder and Managing Director. “We’re focused on making MSP the most talked-about ultra-premium tequila in the U.S.”
A BRAND EMBRACED BY LUXURY HOSPITALITY & RETAIL
MSP Tequila is already making waves with elite venues, resorts, and retailers, including:
CRAFTED FOR DISCERNING TASTES
WHAT’S NEXT FOR MSP TEQUILA
MSP Tequila will host exclusive launch events in New York and Miami later this year, inviting media, industry leaders, and select guests to experience the brand firsthand. The company is also preparing strategic retail expansions and celebrity collaborations to further cement its presence as the go-to luxury tequila for high-end consumers.
ABOUT MR. SANCHO PANCHO TEQUILA
Mr. Sancho Pancho Tequila, owned and operated by Genuine Gold LLC, is redefining the ultra-premium tequila category through craftsmanship, cultural authenticity, and modern luxury. Founded by and supported by partners Boris Vaynshteyn, Michael A. Vaynshteyn, Karen Avanesov, Ramon Perez Navarro, David Locket “Supe,” and Antonio de Jesús Contreras de la Torre, MSP Tequila has quickly become a preferred choice among luxury venues, retailers, and global tastemakers.
Mr. Sancho Pancho Tequila ~ Unlock The Magic of The Fiesta
Blanco ~ Reposado ~ Añejo
100% Tequila de Agave Azul
Product of México 40% ALC. / VOL. (80 Proof)
750mL / 1.75 Lts Kosher Certified
NOM 1502 / 1436
Connect With MSP & Unlock The Magic of The Fiesta: Website / Instagram / TikTok / Facebook / Twitter / WhatsApp / MSP Deck / MSP Link.Me / YouTube