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GENUINE GOLD LLC is an American-based limited liability company with a unique focus on the importation and wholesale distribution of distilled spirits, specifically Agave-Based Distilled Alcoholic Beverages. Our flagship product, M.r Sancho Pancho Tequila, is meticulously crafted in Mexico, capturing the authentic flavors and heritage of the region. While the Tequila production takes place in Mexico, the day-to-day management and operational activities are conducted from our base in New York, USA.
Our mission is to bring the rich heritage and craftsmanship of Mexico to the world by delivering exceptional Agave-Based Distilled Alcoholic Beverages while upholding the highest quality standards.
We have established strategic partnerships with key distributors and retailers across the United States to ensure our products reach our customers efficiently. Our collaborations include prominent influencers and celebrities who help amplify our brand’s reach and impact. By leveraging their extensive followings and influence, we are able to create significant buzz and engagement around our products.
The first step in the production process is cooking the piñas to convert their complex carbohydrates into fermentable sugars. We use a combination of traditional stone/brick ovens and modern autoclaves to achieve the perfect balance of flavor and efficiency. This slow-cooking process can take up to 72 hours, allowing the agave to develop its rich, sweet profile.
Mr. Sancho Pancho Tequila is not only popular across the United States but has also gained recognition in select international markets, expanding our global presence.
GENUINE GOLD LLC is committed to sustainable practices, reducing our environmental footprint throughout our production and distribution processes.
We are dedicated to expanding our product portfolio and exploring new markets, continuing our journey to offer exceptional Agave-Based Distilled Alcoholic Beverages to a growing audience.
GENUINE GOLD LLC’s unique business structure allows for the production of high-quality Tequila in Mexico, while the company’s core operations, marketing, and sales activities are based in the United States. The strategic distribution network ensures that Mr. Sancho Pancho Tequila reaches a wide and diverse customer base across the country.