Represents the purest form of the tequila, bottled immediately after distillation. It showcases the natural, vibrant, and earthy flavors of the agave, offering a clean, unaged profile.
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Aged for a period ranging from 10 to 12 months in oak barrels. This aging infuses the spirit with a light golden hue and subtle complexities, including notes of vanilla, caramel, and light spices, enriching the agave’s inherent sweetness.
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Aged for 16 to 18 months in oak barrels, this tequila develops a rich amber hue and a smooth, complex flavor. Expect notes of dark chocolate, caramel, and spice, delivering a velvety, refined finish.
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GENUINE GOLD LLC is an American-based limited liability company with a unique focus on the importation and wholesale distribution of distilled spirits, specifically Agave-Based Distilled Alcoholic Beverages. Our flagship product, M.r Sancho Pancho Tequila, is meticulously crafted in Mexico, capturing the authentic flavors and heritage of the region. While the Tequila production takes place in Mexico, the day-to-day management and operational activities are conducted from our base in New York, USA.
Our mission is to bring the rich heritage and craftsmanship of Mexico to the world by delivering exceptional Agave-Based Distilled Alcoholic Beverages while upholding the highest quality standards.
We have established strategic partnerships with key distributors and retailers across the United States to ensure our products reach our customers efficiently. Our collaborations include prominent influencers and celebrities who help amplify our brand’s reach and impact. By leveraging their extensive followings and influence, we are able to create significant buzz and engagement around our products.
- Social Media Influencers: We work with influencers on platforms like TikTok, Instagram, and YouTube to create engaging content that resonates with their audiences. These collaborations help us tap into various demographic segments and build a strong online presence.
- Celebrity Endorsements: Our partnerships with well-known celebrities not only boost our brand’s visibility but also lend credibility and prestige to our products. These celebrities are involved in various marketing campaigns, from social media posts to promotional events.
The first step in the production process is cooking the piñas to convert their complex carbohydrates into fermentable sugars. We use a combination of traditional stone/brick ovens and modern autoclaves to achieve the perfect balance of flavor and efficiency. This slow-cooking process can take up to 72 hours, allowing the agave to develop its rich, sweet profile.
- Event Planners and Coordinators: We collaborate with top event planners to feature our products at high-profile events, enhancing our brand’s reputation and reach.
- Hospitality and Entertainment Venues: Our partnerships with bars, restaurants, and clubs ensure that our products are prominently featured in popular nightlife spots, further increasing brand exposure.
- Advertising and PR Agencies: We work with leading agencies to craft compelling campaigns that effectively communicate our brand story and values to a wider audience.
Mr. Sancho Pancho Tequila is not only popular across the United States but has also gained recognition in select international markets, expanding our global presence.
GENUINE GOLD LLC is committed to sustainable practices, reducing our environmental footprint throughout our production and distribution processes.
We are dedicated to expanding our product portfolio and exploring new markets, continuing our journey to offer exceptional Agave-Based Distilled Alcoholic Beverages to a growing audience.
GENUINE GOLD LLC’s unique business structure allows for the production of high-quality Tequila in Mexico, while the company’s core operations, marketing, and sales activities are based in the United States. The strategic distribution network ensures that Mr. Sancho Pancho Tequila reaches a wide and diverse customer base across the country.
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Fiesta Magic in Every Pour — Mr. Sancho Pancho by Genuine Gold
© 2025 Genuine Gold. All Rights Reserved Globally.
Distilled and bottled by Autentica Tequilera, S.A. de C.V., Jalisco, Mexico. (NOM 1502) and Tequila Artesanal de Los Altos de Jalisco, S.A de C.V., Jalisco, Mexico. (NOM 1436)Imported by Genuine Gold, Miami, Florida.
“MR. SANCHO PANCHO®” is a registered Trademark duly authorized under the statutes of the United Kingdom. The Trademarks “MR. SANCHO PANCHO” and “MSP,” along with their corresponding logos and the distinctive Mr. Sancho Pancho bottle and cork design (collectively referred to as ‘the Trade Dress’), are proprietary intellectual property of Genuine Gold LLC. Furthermore, this includes but is not limited to coverage for all sizes, presentations, and varieties, such as Blanco, Reposado, Añejo, Extra Añejo, etc., and all relevant proprietary intellectual property of Genuine Gold Holding LLC. Genuine Gold LLC operates in the Alcoholic Beverages industry with a specific focus on agave-based distilled alcoholic beverages.
These Trademarks and the Trade Dress are rigorously protected under the intellectual property laws of the United States, the European Union, Mexico, South Africa, Canada, China, the United Kingdom, and other jurisdictions where such rights have been formally registered or are otherwise recognized. Furthermore, they are a testament to our global recognition. Our dedication to safeguarding our intellectual property is evidenced by the comprehensive protection across multiple regions.
The design of the Mr. Sancho Pancho bottle is not only unique and an innovati but also holds Patent-Pending status within the United States. Concurrent patent applications are being actively pursued in jurisdictions including, but not limited to, the European Union, the United Kingdom, Canada, Mexico, South Africa, and China. This commitment to patent protection underscores our dedication to innovation and intellectual property rights. By extension, our continuous efforts to bring unique and creative products to the market.
This content is intended solely for individuals aged 21 years or older and should not be shared with or circulated among individuals below the legal drinking age. This stipulation is not just a legal requirement, but it is both a legal requirement and a reflection of our steadfast commitment to promoting responsible drinking practices. In addition, our concern is for the well-being of our consumers. For more information on the ethical consumption of alcoholic beverages, please visit ResponsibleDrinking.org and Responsibility.org.
Disclaimer: The information contained herein is provided for informational purposes only and is subject to change without notice. Genuine Gold LLC makes no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability, or availability with respect to the information contained in this document for any purpose.
Jurisdiction: Genuine Gold LLC was created, established, and incorporated in the State of Wyoming but conducts its daily operations and business in the State of New York, which serves as its Principal Office Location / Headquarters. This legal notice shall be governed by and construed in accordance with the laws of the State of New York. Any disputes arising out of or in connection with this legal notice shall be subject to the exclusive jurisdiction of the Courts of New York, United States.
Genuine Gold is committed to maintaining the highest standards of professionalism, ethics, and legal compliance in all our operations. We appreciate your cooperation and support in adhering to these guidelines.
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